About Floww

The infrastructure layer for private markets.

Floww is a group of specialist brands that together cover the full lifecycle of private capital: origination, structuring, distribution, execution and custody. They run on a rare combination of regulated permissions across the US and the UK, so you never look outside the group for the right regulated wrapper.

Why we exist

Cross-border private capital is a multi-regulator problem, and one entity in one jurisdiction runs a fraction of a transaction.

The shape of Floww

One group. Every regulated layer.

6
Regulated permissions, US and UK
2
Markets, one platform
5
Specialist brands
1
Operating system: FlowwOS
The group

Five brands. One regulated group.

Each brand operates within its own regulatory remit, powered by FlowwOS and underpinned by named, checkable entities across the US and the UK. Together they cover origination through to custody, with no need for a party outside the group.

Floww

Floww.ioRegulated Technology

Licensed infrastructure for structuring and distributing private market deals compliantly, powered by FlowwOS: the operating system for deals, networks and performance, from creation through to settlement.

FlowwCapital

FlowwCapitalIntroductions & Brokerage

Connecting issuers raising capital with matched investors, and managing both relationships from introduction to close under the Floww Markets UK and US umbrella.

Markett

MarkettBD-as-a-Service

The regulated infrastructure for broker networks to operate legally in the US, on Floww Markets US's rails and FlowwOS, without building their own framework.

FlowwFunds

FlowwFundsFund Management & AIFM

A fund-in-a-box for managers who want to launch without the traditional overhead. Acting as AIFM and handling structuring, LP onboarding, SPV formation and co-investments.

Floww Markets

Floww MarketsThe Regulated Foundation

The parallel entities that underpin every other brand: Floww Markets Ltd (FCA, FRN 980098) and FLOWW PRIVATE MARKETS US INC. (FINRA broker-dealer, CRD 328174), carrying the permissions for compliant promotion, investor access and cross-border distribution.

FlowwOS

One operating system, the whole lifecycle.

Deal creation through to settlement, compliance and reporting, on a single platform. No integrations, no data silos, full auditability at every step.

Deal rooms

Secure, permission-controlled rooms, for private or wide distribution.

Investor portal

A branded investor experience on desktop and a native iOS app.

Compliance built in

KYC and AML, financial promotions and investor categorisation, automated.

Streamlined execution

Order book, signing, allocation and settlement in one flow.

Reporting

Portfolio reporting and performance tracking, as the deal moves.

Network management

Manage your investors and broker networks in one place.

How we build

We run our own deals on this platform.

Floww runs live regulated businesses on its own platform first. Live supervision, investor communications and real closings expose the edge cases; those workflows then become configurable policy for external operators. We do not bootstrap from zero.

FlowwCapital: the reference operator

Floww's own placement operation, distributing US and UK private market deals to curated investors on the same broker-dealer, the same FCA cover and the same platform every day. If you want to see what an operator on Floww can build, it is the answer.

FlowwCapital

Markett: independence, scaled

Compliance for independent capital-markets professionals to operate across the US and the UK under one sponsorship. Keep your independence and your clients; lose the compliance overhead.

Markett
The team

Built by people who have run the transaction, not just the software.

Martijn de Wever

Martijn de WeverCEO & Founder

Twenty-five years trading complex derivatives and designing the systems behind them. Founded Force Over Mass.

Umerah Akram

Umerah AkramCOO

Twenty years in capital-markets regulation, policy and product. Formerly Head of Private Markets at the London Stock Exchange Group.

Alex Pilsworth

Alex PilsworthCTO

Thirty years in financial services technology: exchange systems, data architecture and trading applications.

Get started

Two markets. One stack.

Affiliation, fund infrastructure, communities or partnerships. Whatever the question, this is where it starts.